Everyone Wants a Talent Brand That Candidates Love, But…

Everyone wants a talent brand that candidates will love, but almost no Talent Acquisition function is actually willing to love those same candidates back! You get this, right!? Do you know why you love certain brands? It’s usually a combination of an experience you had with that brand. You loved their product or service, how they/it made you feel, how …

Using Text Messaging to Reduce "Ghosting"

Being ghosted by candidates is a hot topic in HR. Candidates are ghosting in ways such as the following: Candidates were once engaged and then suddenly disappear in the hiring process A person lands the interview and then doesn’t show up The candidate accepts the job and then doesn’t show up to their first day The person just stops coming …

What’s more important in Recruiting: The Message or The Messenger?

So often in recruiting we get caught up in drafting the perfect recruiting message. We want it to be: Personal To the point Show our culture Give some information but too much information We want a call to action We are obssessed as recruiters in our messaging. Which begs the question, what is truly the most important part of the …