By HRU President Tim Sackett
Communication is a tricky thing. It’s so easy to turn off another party by simply using just one wrong word, especially when you’re trying to build a relationship with a candidate you potentially want to hire.
I think there are some words and phrases that have a high probability of turning off a candidate to want to come work for your organization. I speak to students a few times a year about interviewing and I tell them something similar, which is what you say can automatically make a hiring manager not want to hire you!
Think about being an interview and the candidate starts to tell you why they’re no longer working for ACME Inc. “Oh, you know it was just a ‘misunderstanding’, I can explain…”
“Misunderstanding” is a killer word to use while interviewing! It wasn’t a misunderstanding! You got fired! The ‘misunderstanding’ is you not understanding the crap you were doing was wrong!
So, what are the 7 Deadly Words you should never use as a recruiter? Don’t use these:
- “Layoff” – It doesn’t matter how you use it. Even, ‘we’ve never had a layoff!’ “Layoff” isn’t a positive word to someone looking to come to work for you, so why would you even add it to the conversation!
- “Might” – Great candidates want black and white, not gray. “Might” is gray. Well, we might be adding that tech but I don’t know. Instead, use “I’m not sure, let me check for you because I want to get you the truth. Add
- “Maybe” – See above.
- “Unstable” – You know what’s unstable? Nothing good, that’s what! If something isn’t good, don’t hide behind a word that makes people guess how bad it might be, because they’ll usually assume it’s worse than it really is!
- “Legally” – “Legally” is never followed by something positive! “Legally, we would love to give you a $25K sign-on bonus, but…” It’s always followed by something that makes you uncomfortable. When trying to get someone interested in your organization and job, don’t add “Legally” to the conversation!
- “Temporarily” – This is another unsettling word for candidates. “Temporarily” we’ll have to have you work out of the Nashville office, but no worries, you’ll be Austin soon enough! Um, no.
- “Fluid” – Well, that’s a great question, right now it’s a fluid situation, we’re hoping that hiring you will help clarify it! Well, isn’t that comforting… Add: “Up in the air” to this category!
We use many of these words because we don’t want to tell the candidate the truth. We think telling them exactly what’s wrong with our organization, the position, our culture, will drive them away. So, we wordsmith them to death!
The reality is most candidates will actually love the honesty and tend to believe they can be the ones to come in and make it better. We all want to be the knight on the white horse. Candidates are no different. Tell them the truth and you’ll end up with better hires and higher retention!