Using Text Messaging to Reduce “Ghosting”

Being ghosted by candidates is a hot topic in HR. Candidates are ghosting in ways such as the following:

  1. Candidates were once engaged and then suddenly disappear in the hiring process
  2. A person lands the interview and then doesn’t show up
  3. The candidate accepts the job and then doesn’t show up to their first day
  4. The person just stops coming to work with no resignation notice and then doesn’t respond to their now previous employer

In the video below, Tim Sackett, President of HRU Technical Resources, talks about the ghosting trend and how using text messaging has the potential to reduce it.

Ghosting won’t go away on its own. It is up to us as employers to be proactive about ghosting to ensure that it doesn’t happen to us. Using text messaging can reduce or prevent candidate ghosting by keeping candidates and new hires engaged and nurtured in the process.

To learn more about how to use texting to reduce ghosting just click here.

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